Mobile Applications An Excellent Direct Marketing Channel!}
Submitted by: Kalpesh Mehta
The abundance of mobile devices has increased buyers expectations to acquire information. Product information is sought at any hour of the day 24×7, thus giving an opportunity for the businesses to reach customer directly through mobile apps.
It is need of the hour for any business (large, small or mid-size) to have Mobile apps to connect directly with the customer and gain that extra mileage in the hard core competition. Having mob apps for any business is as much essential today as is gadget responsive website simply because top market survey figures clearly indicates that websites are now visited by users on mobile.
Instead of browsing website, mob apps can be an attractive option on the center of desktop of mobile.
Mobile Applications is generation next marketing and one should avail this opportunity and be a trendsetter. There are many mob apps acting as an information page, apps acting as retail outlet, booking window or for entertainment or for games. Importantly many companies are using mobile applications to boost brand awareness by reaching customer directly. If one is aware of the target audience then one should go for mob apps which can be both useful and as well as worthwhile.
Visibility of product/services is a prime objective of any business and mob apps can be a good tool to increase visibility. Nowadays, it is habitual to check mobile frequently and as is nature of human brain which can store images to recall later, there is always a chance of mob apps icon image getting retained in mind for a long while, thereby resulting in visibility.
Direct marketing channel gets opened for the customer through Mobile apps as customer is informed of new product launch, price change, new marketing offers and schemes recently a popular private rent a cab organization offered 25% discount on booking through mob apps. Moreover loyalty programs on smart phones through apps are an excellent tool to retain customers and make them return.
In todays digital age mobile apps could be good substitute for hoarding display, reaching more customers at one push. Mobile apps apart from being an excellent marketing tool perfect combo of design, color and text of the app icon and text matter also adds to brand value of the organization. It is often said in advertising parlance that the more one sees the product or products information – there are more chances that the customers would lean towards the product/services.
Customers would definitely prefer option of apps rather than calling – mob apps is texting and getting job done less time required and hassle free.
Once decided to opt for this excellent lucrative channel of marketing, it then becomes imperative to hire mobile applications development agency having an expertise in this field. One should always look for agency, which develops mobile applications for all major mobile platforms, i.e. IOS, Android, HTML5 and Windows 8. Agency having online portal is a tremendous advantage.
One of the important aspects during apps development is continuous give and take of opinions, ideas between the mobile apps developing agency and the client so that apps developed gives the desired result.
NGenious Solutions is a Microsoft Certified Gold Partner. Its a popular name in mobile applications development, developing mobile applications across all major mobile platforms and having online portal making them a complete solutions provider in terms of mobile applications.
Digital Marketing options of SEO and SMO are huge steps in changing the conventional marketing operations on its head. However for a small business organization having mobile apps can be a rewarding option to SEO and SMO. Mobile applications are going to be an integral part of any business in near future. Stay ahead in the race to success and profitability by developing mobile applications.
About the Author: From the beginning, NGenious Solutions (
ngenioussolutions.com
) was built differently, on the simple premise that clients deserve better. So we built a company committed to delivering just that. A company that believes, with every fiber of its being, that it exists to serve clients, build solutions and enhance their businesses.
Source:
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